Single Skill Mini Courses

Description

Quick Overview of Mini-Courses:

Foundations of Effective Communication: Learn what makes an effective communicator, understand the principles of strong messaging, and develop skills in narrowing down your ideas.
Clarity, Simplicity, and Concision in Communications: Use ‘Less is More’ techniques to remove the fluff and strengthen the message.

Inclusivity and Accessibility in Communication: Removing barriers, understanding cultural competency in communications, adapting inclusive language, and realizing how not to drive your audience away before they come through the door.
Powerful Branding: Active voice and strong verbs. Learn the importance of active voice in marketing and how to cater communications to meet differing audiences, such as online marketing versus stakeholders.

Media Relations 101: Tools, templates, and resources for how to write a compelling media pitch, which journalists to pitch it to, how to advocate your cause to politicians and stakeholders, and understand public relations.

Writing for the Web – SEO: Learn the importance of Search Engine Optimization through keywords, readability, and searchability for the web. These vital skills are critical in the age of digital marketing.
Crafting Online Engagement and Social Media Excellence: Building engagement with impactful social media content. Cater your messaging for each social platform, and learn how to ‘up-cycle’ brand materials to increase social media traction.

Email and Newsletters Mastery: Optimizing email strategies and performance. Learn how to write captivating and engaging content that will land in your sender’s email boxes and guarantee your message is opened and read!

Polishing Your Message – Editing vs proofreading: What’s the difference, and why are they important? Understanding this critical final-step process.

Crisis Management: Navigating marketing and communications crises while protecting your brand. How to get ahead of the story, maneuver bad press, and guaranteed steps for success in creating positive spins on negative situations. We’ll create Elevator Speeches, News Release templates and prepare for success by creating a list of likely crises and working 1:1 to develop quick response plans.

AI and Effective Online Tools: Work smarter, not harder – using these tools. There is a magnitude of tools at your fingertips, whether you’re looking for event inspiration, brainstorm generators, scheduling tools, or image creation – we’ll work with you 1:1 to compile the best AI resources to simplify and amplify your marketing, branding, and messaging.

Customized Content Creation and Personalized Coaching: Personalized content creation tailored to each client’s unique voice and brand identity. Don’t see exactly what you’re looking for here? We’ll work together to create solutions that meet your unique needs.